At Josie’s, we’ve taken a truly different approach to the self-serve frozen yogurt business. By now, you’re aware of the overwhelming popularity of the self-serve concept – one where customers enjoy customizing their own yogurt and toppings while store owners benefit from labor costs well below the typical quick service restaurant (QSR) business.


At Josie’s, creating a great store concept was one thing. But in order to stand out in a crowded franchise category, we had to create something truly different. While most brands in this business operate with pretty much the same setup and structure, Josie’s was built from the ground up by experienced restaurant and franchise professionals who know what it takes to build a lasting brand. Founded by an experienced multi-brand Quick Service Restaurant veteran, John L. Babcock, who has over 27 years of franchising behind him with numerous companies such as Subway, Wienerschnitzel, Cinnabon and Starbucks, to name a few. Harvesting the best methods and practices from of all models and putting them into the Josie’s franchise, Josie’s Self-Serve Yogurt is quickly becoming one of the fastest growing yogurt chains in America.