Why U-Swirl?
Why U-Swirl?
Expert Guidance
At U-Swirl, we have an incredible culture that focuses on our franchisees’ success. We have developed a system that will help you jump-start your business and provide you with a competitive advantage in your market. As a franchisee, you will have access to all of our support systems and expertise as well as our trade secrets and unique strategies.
Buying Power
Our constant efforts and economies of scale help keep product costs low and consistent product available. Additionally, you will benefit from U-Swirl’s brand recognition and the integrity of the U-Swirl name.
Quality Product
U-Swirl’s premium and top-quality distinctive flavors are developed by some of the most knowledgeable yogurt innovators in the industry. U-Swirl’s product is certified to contain live and active cultures to promote good health, plus its creamy texture, original flavors and extensive toppings have been praised by the masses as the best tasting and highest quality frozen yogurt available. The U-Swirl name assures your customers that they can expect the same great quality frozen yogurt time after time.
Comprehensive Support System
We provide you with an excellent business model which includes all the necessary training and assistance you’ll need to create a thriving business. Our staff includes experts in real estate, construction, training, operations and marketing.
Real Estate
Real Estate
Trade Area Development
We help you identify a suitable trade area in your region in which to search for your location.
Site Selection
We are aligned with the top brokers in the country and will assist in finding you the right local support to identify your location. These brokers work closely with our real estate team to understand the specific requirements of a frozen yogurt location. You will be accompanied through this process by our Development department who will be with you every step of the way.
Lease Negotiation
In addition to helping you find the best location possible and negotiating the LOI (letter of intent) for your space, we also have experts we can refer you to that will aid in your lease negotiation to see that your interests are protected at every step. The day you join the our family, your support team will assist in:
Construction
Construction
General Contracting
We have a roster of national and regional General Contractors who are approved to provide construction services. We will also work with your preferred contractor to see that they have all of the details they need to get the job done right and on time!
Store and Architectural Design
Our in-house designer will work with you to establish the best floorplan for your site and help to communicate all the necessary information to a dedicated architect to get your plans done quickly and efficiently.
Training
Training
Initial Training Certification
You will be trained at a certified training store by one of our approved training instructors prior to opening your store.
Ongoing Training and Support
We have a dedicated team that will assist you with ongoing training and support issues. Help is never more than a phone call away.
Operations
Operations
Review of Store Performance
Assistance beyond marketing in how to work toward increasing sales on a continual basis.
Evaluation of P&L’s
Identifying areas to improve through the analysis of your Profit and Loss statements, looking for areas where improvements can be made on the financial side of managing the business.
Ongoing Coaching
Ongoing coaching and training as well as periodic visits from our support team.
Marketing
Marketing
Grand Opening Strategy
We will work with you to prepare a comprehensive grand opening strategy to help launch the opening of your store with the largest impact possible.
Local Store Marketing
You will be appointed a Business Coach who will work with you on an ongoing basis to ensure the best use and application of your marketing budget and to assist with the implementation of your new and innovative marketing ideas.